Marketing is a process of creating value for a company by reaching out to customers and convincing them to buy their products. However, sometimes companies make mistakes in their marketing campaigns that can lead to failures.
Some common marketing failures include underestimating the power of competition, using ineffective advertising methods, and failing to create a unique selling proposition. By understanding these mistakes, companies can avoid them in the future and achieve greater success.
In business, it’s all about making a profit. But sometimes, even the best marketing plans can’t overcome the obstacles of competition or unforeseen circumstances. These are generally known as marketing failures. Marketing failures are often the result of common mistakes that businesses make. By understanding what other businesses have done wrong, you can avoid making the same mistakes and improve your marketing strategy. Here are five examples of when marketing failed to result in sales:
Marketing Failures #1. Apple’s first iPhone was a commercial flop.
In 2007, Apple introduced the first iPhone to the world with gusto. The company spent $100 million to create a campaign promoting the phone. But despite the huge marketing budget, it only sold 3 million units during its first year on the market. To make matters worse, Apple had to spend an additional $300 million to buy back unsold iPhones.
Believe it or not, this is not the first mistake that Apple did. In 1984, Apple aired what would become one of the most iconic commercials in history. The commercial, which was directed by Ridley Scott, showed a group of young people marching in unison to a song called “Revolution” by The Beatles. At the end of the commercial, a woman holds up an Apple computer and declares that “1984 won’t be like ‘1984.’” However, just two years later, Apple released a commercial that was considered to be a flop. The commercial featured a dancer who performed an intricate routine set to the song “Put On A Happy Face” from the musical Bye Bye Birdie.
Despite these commercial flops, Apple went on to become one of the most successful companies in the world. How did they overcome this early stumble? They believe in their products and they continually develop better products for their users. Having an iPhone now is also a sign of privileged social status.
Marketing Failures #2. Coca-Cola’s unsuccessful “New Coke” campaign
In 1985, Coca-Cola attempted to relaunch its flagship product, Coke, with a new formula called “New Coke.” The campaign was unsuccessful and the company was forced to bring back the original recipe a few months later. This failure has been attributed to a number of factors, including a public backlash against the change, poor execution of the launch, and lack of research into consumer preferences. Coca-Cola continued to use the New Coke formula for several years to diversify its products. The campaign has been the subject of much debate and is one of the most well-known marketing failures in history.
Marketing Failures #3. McDonald’s & 1984 Olympics
McDonald’s was the Official Restaurant of the 1984 Olympic Games in Los Angeles. In addition to being a sponsor, the company operated several restaurants in and around the Olympic venues. The fast-food chain heavily promoted its participation in the Olympics, running television commercials and print ads that boasted its status as the “Official Restaurant of the 1984 Olympic Games.” McDonald’s also offered a special Olympics menu with items such as athlete burgers (a cheeseburger topped with bacon) and Olympian pies (a mixture of apple, cherry, and blueberry pie). The company’s sponsorship and marketing efforts were a failure. The campaign’s intention was to give away free food every time Team USA won medals. Team USA ended up winning 174 medals and McDonald’s underestimated how much free merchandise was going to walk out the door.
4. Skittles Touch the Rainbow” Campaign
What do Skittles and rainbows have in common? A lot, apparently, since the two have been paired together in a marketing campaign from the candy company. Called “Touch the Rainbow,” the campaign features a series of colorful ads that show various objects being covered in Skittles and photographed against a rainbow backdrop.
The campaign is designed to play off of the popularity of both rainbows and Skittles among consumers. In the TC commercials, the Skittles man turns everything into Skittles by touching them. In fact, Skittles has even created a special website for the campaign which includes games, downloads, and other interactive content. So far, the response to “Touch the Rainbow” has been positive, with many people praising the colorful visuals and fun gameplay.
The campaign’s downfall begins with the man in the commercial touching a man and turning him into Skittles. At that point, people started to question the health issues and link Skittles with death and disease.
5. Honda Asimo
Asimo is a humanoid robot created by Honda. He was first introduced to the world back in 2000 and has been evolving ever since. He is able to walk, run, climb stairs, and even carry objects. Asimo can also communicate with people using voice recognition and speech synthesis. He is able to recognize faces and respond to various gestures. Honda has been working on Asimo for over 20 years and continues to update him with new features. Asimo is currently used as a research robot to help develop new technologies for assisting humans in their everyday lives.
Asimo went through a series of comical mishaps such as falling down the stairs at public appearances. These public appearances became big failures where Asimo would fail to deliver its above features but instead failed drastically.
An Example to Follow: Duelit’s Marketing Campaigns
Duelit, the famous skill-gaming company is an example opposite to the ones explained above. They know their customers as their closest friends. They know what they like and don’t like in a gaming platform. That’s why their marketing campaigns are always on target, and that’s why they attract new customers to play their six well-known games. Try the games of Duelit to earn your pocket money! Do you want to add some excitement to your free time? Look no further than Duelit. Duelit’s one-minute-long games are the perfect way to get your heart racing and have some fun.